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Yes, Freebies are Real! If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look. OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list. Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much. More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product. Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price. The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had.

Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.

How to Work the Internet to your Advantage in a Job Search Are you on the hunt for the perfect job? If you need a new job and you are spending every day running out and buying a paper and flipping through the classified ads, you are way out of date. The newest way to find a job is to use the Internet in your job search. After all, nearly everything else people do these days is done online, so why not looking for your next job. The best part is that the Internet is much better than the classified ads in your local paper when it comes to finding a job you love. When you search for a job online, you have a world of employment opportunities right at your fingertips. There are many ways you start your search for jobs online. There are several websites that are dedicated just to job hunting. On these kinds of sites, you can search through a database of literally thousands and thousands of jobs until you find some that appeal to you. Most of these websites let you search for jobs using many different criteria, from job location to job field to starting salary to jobs that let you work from home. These websites can be a wonderful way of getting a feel for what kind of jobs are out there and what the going rate of pay is for any job in any industry, and how that pay fluctuates regionally. In addition, these sites are also ideal if you are thinking of moving, and want to move to someplace you can find a job. If you don’t care where you move, you can look for cities where the job market is hot. If you know where you want to move, you can look for jobs in your desired city and get the inside track on the job market from no matter where you are. Additionally, on these job listings websites, you can upload your own resume to the site. That way, you can apply to jobs through the website with the click of a button, and potential employers can find you when they are looking for someone with your skills. Another way you can use the Internet to your advantage when you are hunting for a job is to build your own job hunting website. Create a website that showcases your resume and all of the work experience you have. You can set out your career objectives and show off any special skills you have. Having your own website is a great way to direct potential employers to where they can find more information about you and is a handy way of getting the message across about skills or achievements you have that may not be right for inclusion on your resume. If all of this sounds like casting the net a little too wide for your tastes, the good news is there are now local job listings websites in most towns. These websites work in much the same way was the larger job hunting websites, but they only list local jobs and only allow local workers to upload their information. Remember that the Internet cuts both ways when looking for a job. Just as you might Google a potential employer, so they may Google you. Be thoughtful about what you post about yourself on the Internet. If you don’t want your potential boss to know about that time you had too much to drink and passed out in your friend’s front lawn, don’t post the picture online. Likewise, be careful when blogging about political, religious or off-color topics. Almost anything you say online can be traced back to you, and may be used against you in a job hunt.